What is search engine optimization(SEO) ?

SEO Step - 1

SEO is the technique of improving a web site ranking in search engines. SEO thus helps you get traffic from search engines and other web site. If the website has more traffic then search engine will crawl it in very short times in comparison with other websites.

Types of seo :-

1= On Page Seo (30%)

2= Off Page Seo (70%)

1:- On Page = on page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page

· Keyword search

· Add Title Tag

· Add Meta Description Tags in all website page

· Add keyword

· Add favicon

· Add web master tool all search engine (Google, yahoo, msn, alexia)

· Add Robots.txt and Humans.txt

· Add Meta tag in all images & add Title in all Hyperlink & Paragraph.

· Add .htaccess file

· Add xml sitemap

· Page and all type of file compression status.

· Setup analytics tools

Most important points in on page seo

1= Make URL’s is seo friendly with help .htaccess file

2= Background repeat images should be of 1px. And used .GIF file in flash.

3= Title should be of 66 characters & Description should be of 150-155 characters in Google and 145-150 characters in yahoo.com

4=and keyword should be of 250 characters including spaces & maximum 20 keyword used in one web site …

5=used image and flash size 50kb & Page size should not be more than 25 kb

6= Use favicon make it with 16X16 px with .ico plugging

7= URL Length Less than 1000 is good and less than 100 is better.

8= Use 4 keywords in page title in between “|”, 7 words at most and maximum 66 characters in one Title.

2:- Off Page Seo: - Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to increase your rankings is build up more links. More links will generally lead to better Google Page Rank and better search engine rankings.

Work in off page

· Search engine submission

· Directory submission

· Social bookmarking submission

· Article submission

· Blog generation & blog commenting

· Link wheel

· Classified ads

· Press release

· Social Media Monitoring

Most important points in off page seo

1= to get better results: - Submit on 120 - 200 high pr do follow directories for one domain per day.

2= to get better back link results: - Submit on 30 bookmarking per day in one domain

Different Way of SEO:-

1:- White hat seo 2:- Black hat seo 3:- Gray hat seo

White Hat SEO :- Also known as natural search engine optimization or organic search engine optimization, ethical seo, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Back links network to improve a site's Position.

Black Hat SEO: - Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Grey hat seo: - Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content. It is a soft form of Black hat seo or we can say that it is tricky part of seo.

SEO Process

ON PAGE

Keyword

· Keyword Research:- Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine's Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted keywords relevant to their products or industry.

Process of keyword Research: - Firstly Select Keyword related Topical & go to the Google Ad-words keyword tool. Put Select keyword in the "Word or phrase" box at the top. Type capcha Code & click search button & look results... and analyze them. Which ones have the most CPC (Cost per Click) value? Which ones have the most competition? And which ones have the most global monthly searches?

Click on the keywords you'd like to use, and check the competition on the first page of the Google SERPs (search engine results pages). If there's too much competition you're unlikely to do well with this keyword, but if there's few people using the exact words, this might work well for you!

Keyword used in website: - Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site

• Title Tag

• Meta Description Tags

• Headings

• Alt text

• Anchor Text/ Navigational Links

• Use H1 and H2 tag.

• Use Title for each Hyperlink & Paragraph.

• Don’t use a keyword more than 3 times in a single page and 1time for every 5 links.

• If possible make URL, folder name, image name etc... with your keyword and try to get keyword enabled domain.

• Use maximum 4 titles in page title in between “|”.

• Keywords are one to six words in length.

Keyword research tools:-

www.wordtracker.com

www.searchengineguide.com/wordstream.php

https://adwords.google.com/select/KeywordToolExternal

www.google.com/webhp?complete

http://thesaurus.com/

www.searchengineoptimizationportland.com/seo/tools/keyword-research.html

http://www.searchengineoptimizationportland.com/seo/tools/keyword-research.html http://www.keyworddiscovery.com/

http://www.nichebot.com/

URL

· Make a Static URL & try to get keyword enabled domain.

· Make URL’s is seo friendly with help .htaccess file

· URL Length Less than 1000 is good and less than 100 is better.

TITLE

· After complete URL make Seo friendly TITLE.

· Use 4 keywords in page title in between “|”, 7 words at most.

· All most Use different title and description for all pages.

· Try to use main keyword in title.

· Title should be of 66 characters.

Description

• After complete Title make description. Use different description for all pages.

• Description should be of 150-155 characters in Google.

• Try to use main keyword in description.

favicon

• After complete description make favicon .

• Use favicon make it with 16X16 px with .ico plug-in of Photoshop then it is visible to every web browsers.

• After complete favicon image. save .ico plugin & go to root folder and paste this image and after that give the path in head tags (<link rel="icon" href="favicon.ico" type="image/x-icon" />)

• after complete process the image show in title bar …

Web master tool

Google webmaster tool is used for crawling, indexing and search traffic of any website.

How to add a verification Meta tag for a website:-

• Firstly go to www.google.com/webmasters/ login into webmaster tool.

• Click on Add a site button. Add your domain name www.example.com.

• It will display the meta verification tag. Add this to website’s index page and upload it to the server.

• Click on Verify button after uploading index page.

• Both are same add all search engine web master tool in website.

• Google webmaster verification code

• http://www.google.com/webmasters/

• Verify website on yahoo

• https://siteexplorer.search.yahoo.com/index.php

• Verify website on MSN

• http://www.bing.com/toolbox/webmaster/#/Home/

Sitemap

TO generate sitemap
a/ Search "xml sitemap generator” in Google
b/ Here go to http://www.xml-sitemaps.com/
c/ enter your website url here. And click on start
d/ download sitemap.xml from here
e/ and upload it to your site's root folder i.e. public_html or www.

Submit site map in webmaster
a/ In dashboard click on submit sitemap
b/ Submit sitemap
http://www.yoursite.com/_ _ _ _ _ _ (sitemap.xml)
c/ click on submit

Robots.txt

This is a file written and stored in the root directory of a website that restricts search engine spiders from indexing certain areas of the website.

1 Meta tag Robots

<name=”robots”; content=noindex, nofollow>

Image optimization & add Title in all Hyperlink & Paragraph

Always use text instead of flash or images to display keyword, content and links because Google cant crawl text under images if you must use images than consider using "ALT" attribute with it but it should be descriptive and accurate don't do keyword stuffing here.

Each paragraph content also should have title in <p> tag. Title of content and links, alt tag, images name and paths or folder name (try to use keywords on these places also) & Background repeat images should be of 1px. Images and flash should not have size exceed than 50 kb.

<img src="image path" alt="web design" /> for image optimization

<a href ="url" rel="nofollow"> link </a> for use add title in all hyperlink & paragraph

.htaccess file

For use files compress

AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/php
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript

<Files *.php>
SetOutputFilter DEFLATE
</Files>

<Files *.css>
SetOutputFilter DEFLATE
</Files>

<Files *.gif>
SetOutputFilter DEFLATE
</Files>

<Files *.png>
SetOutputFilter DEFLATE
</Files>

<Files *.jpg>
SetOutputFilter DEFLATE
</Files>

<Files *.htc>
SetOutputFilter DEFLATE
</Files>

<Files *.jpeg>
SetOutputFilter DEFLATE
</Files>

<Files *.js>
SetOutputFilter DEFLATE
</Files>

<Files *.swf>
SetOutputFilter DEFLATE
</Files>

………………………………………………………………………..

Domain name change & url canonicalization

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^bhobia.com [NC]
RewriteRule ^(.*)$ http://www.bhobia.com/$1 [L,R=301]

…………………………………………………………………

For set Perl access

RewriteCond %{HTTP_USER_AGENT} libwww [NC,OR]

RewriteCond %{QUERY_STRING} ^(.*)=http [NC]

RewriteRule ^(.*)$ – [F,L]

Save all code in a file and give name .htaccess … for help this file you can compress all pages and change domain name and set url canonicalization

Analytics tools

By help Google analytics you can show your website status and visitor status

How to add a Google analytics code in web site

· Firstly go to http://www.google.com/analytics/ Click access analytics after that login Gmail account after login account sign up account fill form after compiled form show a code in a box copy all code and click continue after that show website profile and past all code in web site...after upload website in server click check status after complete installation click finish

OFF PAGE

Search engine submission

This is a great way to get traffic from search engine. Also known as Crawler or Spider, a robot is a search engine program that "crawls" the web by help search engine submission.

Search engine submission Steps:-

1/ Open Search engine websites for submission.

2/ fill web site information in User Details box.(web site url , email id , capcha code )

3/ click submit button.

http://www.official.my/addurl.php
http://www.fric.nl/
http://www.selbourne.com/misc/se-submission/index.php
http://www.geocities.com/Athens/Agora/4229/url_search_submit.html
http://www.freewebsubmission.com/
http://www.submissionurl.com/
http://www.submitdomainname.com/
https://www.google.com/webmasters/tools/submit-url?continue=http://www.google.com/addurl/?continue%3D/addurl
http://www.freeaddurl.org/submit-free-search-engine-submission.html
http://www.addme.com/
http://www.addurlfree.com/
http://www.evrsoft.com/fastsubmit/myezsubmit.cgi
http://www.searchengineoptimising.com/free-search-engine-submission
http://www.submitstart.com/?gclid=COun0oTOrasCFQQb6wodFmuHGw
http://www.websquash.com/selist.html

Directory submission

Directories help you to increase traffic on your web site! and rank your keyword or high position in search engine & generate backlink.

Usually a site which is submitted to a directory (free directory) takes up to 15-20 days for link accept or rejection. This can also be called as one way link building.

Directory submission Steps:-

1/ Open directories websites for submission

2/ three radio options will be given in directory website

a. Featured b. Regular c. Reciprocal

3/ Select the free regular option

4/ Choose the category -> Sub category

5/ URL of the website (try to submit only domain not deep url, because most of the directories not accept inner pages url)

6/ Title: - Your keyword which you want to promote

7/ Description: - Meta description

8/ Keywords :- Meta keyword

9/ Name: - webmaster name

10/ Email: - your email id
11/ Submit url / suggest url / add url / submit link

Social bookmarking submission

It is in fact one of the off-page search engine optimization methods as it provides you with back links or inbound links to your site. Try to do dofollow social bookmarking submission because search engine spiders scour the sites and follow the links. It will also increase your page rank.

Steps of doing Social bookmarking:-

1/ Open bookmarking website and register / join / sign up there.

2/ Verify account by clicking confirmation link in your email id.

3/ Submit URl

4/ Submit story

5/ Fill category, title, description, tags etc.

6/ after submission copy and save backlink of the story.

Bookmarking submission report sample:-

Project name, URL, S.no., Bookmarking site name, PR, Category, Keyword, Email id, Name, Backlink

Some important social bookmarking tool websites:-
http://socialposter.com/
http://www.ping.fm
http://www.onlywire.com
http://www.socialmarker.com/
http://socialadr.com/

Article submission

Article submission will increase traffic to your website and boost your web presence. It also helps in generating unique content for the website. Syndicating your new content on other websites can give you valuable one-way links. Due to its increased number of one-way links your websites search engine rankings may improve. Search engines can help each article become a new entry point to your website. Articles help in making new sales due to click through. And it will also increase your link popularity.

Steps of doing Article Submission:-

1/ Open Article website and register / join / sign up there.
2/ Verify account by clicking confirmation link in your email id.
3/ Click on Submit Article
4/ Title (title of your article should be very catchy and with at least one strong keyword, within 60 words)
5/ Category (Select the best suitable category)
6/ Summary / Description (3-4 lines introduction, not all directories required it)
7/ Body (2-3 paragraph, 400-800 words)
8/ Resource (3-4 line, profession, contact info and thanks giving [Do not include email address)
9/ Keywords (tags, approx 100 characters)
10/ Preview article then PUBLISH if everything is working fine.

Link wheel

Link wheel is the great way to get huge traffic to your websites. A link Wheel is a process in which you can build a dozen or so many new web pages using web 2.0 properties such as blogger, wordpress , squidoo, hubpages,quizilla,weebly etc.

Blogsome.com
Blogger.com
Squidoo.com
Wetpaint.com
Wordpress.org
EzineArticles.com
VOX.com
Quizilla.com
Weebly.com
LiveJournal.com
HubPages.com
Onsugar.com
Prlog.org
Devhub.com
Yolasite.com
Terapad.com
Beep.com
Webnode.com
Viviti.com

Classified Ads

Classified Ads are basically online ads which are placed on Classified Resources. It works the same way as you give advertisement in any other media like: Newspapers, Magazines, Radio, and Television etc.

1/ Open classified websites for submission

2/ after that click post free add,

3/ fill the form select the Location , Location, Title, Description, Image, Mobile, Email ID, and Choose Password and click post my add .

Press release:-

A press release is a document issued to media and consumers to announce yourself and your product.

press release submission Steps:-

1/ Open press release websites for submission.

2/ Create Account after that click submit button. There are showing a form.

3/ in form fill your email id , category, Release date, Release time, select Sector, URL, Headline (title), Subhead (if included in the press release), Summary - up to 1000 characters - approx 150 words, company name, etc..

4/ after fill form click preview button & after that click submit button.

Work Process
Onsite optimization
Meta tags	Installation of meta tags using appropriate keywords and search engine algorithms.
Image tags	Implementation of alt and titles tags to images and name improvement of images to help crawlers to find more keywords on your website
Internal link Structure	Modification of internal link structure using search engine algorithms.
Table tags	Optimization of table tags is included in this procedure.
Site map creation	We create xml site maps for you which are search engine friendly.
Robot.txt	We make robot.txt to guide search engine crawlers.
CSS optimization	We optimize css if required according to search engine tastes.
Td / Tr tags	We optimize TD and TR titles to make a website keyword rich.
Div Tag	We optimize div tags if website is a div based website

Off page optimization
Web 1.0 (basic SEO)
Link submission	Submission to relevant high Pr directories to get basic crawls.
Search engine submission	Submission to more than 300 search engines to provide more visibility.
Blogs	Blogs submissions, for blogger, wordpress etc.
Link building
Three way link building	This is to provide high pr relevant links to Increase traffic and PR. We do white hat link building sending emails manually and with chat process.
Forum links	This is to provide high website rank in search engine result pages.
Blog comment links	This is to provide website rank stability and long lasting links.

Web 2.0 Marketing
Social bookmarking	We submit website to high pr social bookmarking website which is search engine friendly and high result generating.
Rss submissions	We make rss and then submit these to rss directories.
Squidu lenses	This includes creation of free pages and helps in getting more links and crawls.
Hub pages	This is to create free pages and we promote these pages to get fast crawls.
Press releases	We do press releases for your website to keep it in updated on search engines.
Article posting	Article posting brings you high page rank and high site page rank too.
Classified ads	We post classified ads to promote a websites
Forum postings	This process is also included in web 2.0 to get site ranks
Dmoz submission	We submit a website to the open source directory Dmoz using proper guidelines.




Web 3.0 Marketing
Digg	We make and post stories to digg, this drived millions of traffic to your website.
Facebook	We bookmark your website on face book etc.
Email marketing	We find relevant clients and post emails if required.
Stumble upon	This is a famous website to get more visibility.
Tagged, hi5, orkut, MySpace	These are famous social networking website, where we do viral marketing for you,
Google Voting system	Google has just launched new amazing thing which can run millions of traffic and can give a firm position on search engines. We do it for you.
Site map submission	Now search engine allow sitemap submission so that they can find all of your site links on a single page. We do it for you.
Del icio us	This has taken place of dmoz now and we promote you on this bookmark website.

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Wednesday 22 August 2012